Retinol Tri-Active Technology is Transforming Skincare

We’re doubling down on Retinol: the star ingredient in our two most highly anticipated launches this summer, Retinol Youth Renewal Eye Serum and Night Cream.

Retinol is considered the gold standard for anti-aging products, and for good reason. It dramatically improves all key signs of aging, minimizing the look of wrinkles and crow’s feet while lifting and firming skin. But the benefits go beyond anti-aging: it visibly brightens dark circles, reduces dullness and even helps to fight acne!

What is Retinol?

“Retinoid” is the overarching term for all forms of Vitamin A. And no matter what kind of Vitamin A it is, Retinoids break down to retinoic acid in the skin. Think of it like candy — there are all different kinds of candy, but they all turn into to sugar in the body.

Since they work from the bottom up, Retinoids aren’t your typical exfoliants. Instead of sloughing away the buildup on your skin’s surface (like some of our other beloved scrubs and chemical peels), Retinol increases cell production within the stratum basale layer, which in turn stimulates the cell turnover cycle on the upper layers. As a result, it renews our skin and keeps impurities at bay.

Going Beyond Traditional Retinol

We’ve transformed the incredible science of Retinol into an art with our proprietary Tri-Active Technology. What makes our formula different is that we don’t rely on one single concentration of Retinol. Instead, our Retinol Tri-Active Technology is a blend of 3 advanced Retinols designed to maximize results with minimized side effects.

So, how does it work? Without getting too scientific, Retinoids have to morph into the correct shape in order to fit into your skin’s receptors. By varying the shape of our retinoids, we can create consistent flow of Retinol in doses that are gentler on the skin.

Murad's Retinol Tri-Active Technology

Our Tri-Active Retinol Technology is one of the formulas we’ve been most proud of, because our “Retinol at Any Age” belief is so much more than just a tag line. No matter what changes are happening to your skin, there’s going to be a significant benefit for your complexion.

Retinol Tri-Active Technology Explained

As mentioned, staggering Retinoid sizes can help the skin control how much Retinol it gets and when. This is because it takes time for Retinoids to break down into a shape useable for the skin’s receptors.

Take for instance Retinyl Propionate– this form has a lipid tail.  And before it can fit into the receptor, it needs to have its lipid tail cleaved off by an enzyme. Since it takes time for the skin to break down and drop that lipid tail, this specific type has a delayed delivery.

Working alongside this time-released component is a fast-acting retinol that is tail-free and immediately bioavailable on the skin. Since it is gentler than many other forms of Vitamin A, this is an important feature for people who have experienced sensitivities from harsher formulas.

Tying both of these Retinols together is the Retinol Booster, which essentially opens a pathway for the retinoid and retinol to get to where they need to be.

Product Application

Retinol Youth Renewal Eye Serum
For use every night.

  1. Dispense a small amount onto ring finger and pat gently with the opposite ring finger to evenly distribute product.
  2. Pat along orbital bone.
  3. Massage in a circular motion.
  4. Gently pat around eye area.
  5. Follow with Retinol Youth Renewal Night Cream.

Retinol Youth Renewal Night Cream
For use every night.

  1. Thoroughly cleanse skin and pat dry.
  2. Apply Retinol Youth Renewal Serum or recommended treatment product.
  3. Apply Retinol Youth Renewal Eye Serum or recommended eye treatment product.
  4. Press to dispense a precise amount of Retinol Youth Renewal Night Cream.
  5. Massage evenly to face, neck and chest, using sweeping upward movements.


Leave a Reply