Connected Beauty Explained

Connected Beauty Explained

What does your lifestyle have to do with your skin? Everything. At Murad, we understand your skin is connected to every organ in your body. What you eat, drink, think about, and do impacts how healthy your skin can be—and how healthy you can feel. This inspires our philosophy that we call Connected Beauty.

Connected Beauty is where cutting-edge product formulations connect with positive physical and mental lifestyle practices plus professional treatment for beautiful skin.

Think of it like this: Goji Berries are antioxidant powerhouses full of Vitamin C. Vitamin C is essential in collagen synthesis—the process that keeps our skin firm and plump. So, eating Goji Berries gives your body the tools it needs to support healthy collagen synthesis. (Simply put, you really are what you eat.)

Our revolutionary Connected Beauty philosophy began with Dr. Howard Murad, a board-certified Dermatologist and pharmacist as interested in our overall well-being as our skin. In fact, Dr. Murad first question asked in his dermatology practice still differentiates us today: “Who are you at your core?” This approach is how we’ve preserved youthful skin from the inside out for 28 years.

In addition to an award-winning collection of efficacious products, Murad developed a system of dietary supplements to support skin health from the inside out. Where internal and external skincare meet, you’ll find Murad—the leading dermatologist brand founded on the principle that skincare is healthcare.

Ready for true beauty, health and well-being from the inside out? Adopt these healthy habits for your most beautiful, healthy-looking skin.

  • Nourish your skin by using clinical skincare to help strengthen, protect, and lock in hydration.
  • Eat your water by consuming a balanced diet centered on nutritious, water-rich foods to fortify cellular hydration.
  • Awaken your body by building water-rich muscle that holds optimal hydration.
  • Be kind to your mind by managing the stress of modern living to help your cells stay hydrated and resistant to damage.

Ready to nourish your skin with Murad? Click here to reveal the perfect skincare regimen to compliment your healthy lifestyle.


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